Design Exhibition
2013 - 2014

Boy Bastiaens

various clients logo's & trademarks

As a graphic symbol of a company or service, a logo is visual communication at its most basic - the purest form of graphic design. Being the primary identifier, it is the single most important element in a identity program.

 

Iimono -  The Japanese word iimono means ‘good things’. This emblem for a webshop was created by rotating the ‘ii’’s five times. The result resembles a Kamon: the traditional Japanese heraldic crest. 2013

Sarva -  Sarva is Denim Demons latest outdoor project. The archer is inspired by an ancient symbol which was used a long time ago by the original inhabitants of Scandinavia: the indigenous Sami people . 2013

 

Hidden -  A spatial striped letter H as the graphic icon for a small scale, yet luxurious wellness hotel designed by Maurice Mentjens which will open doors in the historical centre of Maastricht. 2012

 


Taskers - An abstract 't'- shape, single-letter mark for Taskers: the workforce solutions enterprise in permanent, temporary and contract recruitment. Naming & design. 2011
Von Eusersdorff - Perfume formulations from a family tradition of artisans. The design for the Von Eusersdorff label brings back the flower as the traditional ornament for fragrances, 2010

 

K Karl Lagerfeld - Pixelportrait of the fashion designer. Designed as sub-logo for product graphic usage, interior- and signage purposes as part of the positioning of the Karl Lagerfeld K brand, 2006

Conflict - The icon for Conflict, designmarket, is a castle in the air surrounded by dark clouds. An ominous atmosphere that visually embraces the heraldic device that stands for tradition and residence, 2005

Nippon Denim - 29' Selvage Shuttle Loom Nippon Denim is the name of a rare upper level denim quality with the surplus of a distinctive white thread. Exclusively introduced to the European market by Red+, 2004

Atelier LaDurance - Timeless and eloquent wordmark design for a French exclusive denim label. Key element within the brand's comprehensive brand identity program, 2002

Atelier LaDurance - The Fleur-de-Lys symbol was introduced by the French monarchy in the 12th. century. A stylized version of the heraldic emblem was used for the Atelier LaDurance knitwear range. 2005.

Atelier LaDurance - The Camargue Cross features a cross (faith), anchor (hope) and heart (charity). The stylized design of the ancient French symbol is used as a sublogo for the tricots & jerseys of the label’s range. 2005
 

Red+ - Playful identity. Logotype with an emphasis on the merged and 45° rotated 'D' and '+' characters transforming into a pictogram of a stylized devil and adding an extra value to the word 'RED', 2003

.14 oz - Naming & design. 'Fourteen Ounce' is the exclusive store of Karl Heinz Müller, managing director of B&B, that previously used to be located in Cologne and re-opened the doors in 2008 in Berlin,1999

Australian Homemade - With an open brief from the client and only the name set, Boy Bastiaens conceived the complete design blueprint for Australian Homemade: from logo - to packaging - to interiorconcept, 1995

Language And Technology 2000 -  Logo designed for a serie posters designed together with Albert Kiefer for the European Commission DGXIII, Language and Technology 2000 exhibition, 1993

StormHand - The dadaist approach of merging two at random chosen words into a nonsensical name, was the kick-off to use StormHand as title for all collaborative projects by Boy Bastiaens and Albert Kiefer, 1993


 

 

Some of the logo's of this section and some other logo's by Boy Bastiaens were selected to contribute in:

Monogram Logo, Counter Print, United Kingdom, 2014
Logo Talks 2, Artpower Publishing, Hong Kong, 2013
LOGOTYPE, Laurence King Publishers, United Kingdom, 2012
Symbol, Laurence King Publishing, United Kingdom, 2011
Basic Logo’s, Index Books, Spain 2009
No Rules Logos, Rockport, USA, 2009
Squares, Checks And Grids, RotoVision, Switzerland, 2007
LOGO, Laurence King Publishers, United Kingdom, 2007
Pictogram and Icon Graphics, Pie Books, Japan, 2002
Logo World, Pie Books, Japan, 2002
New Logo and Trademark Design, Pie Books, Japan, 1998

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