Boy Bastiaens

various clients logo's & trademarks

As a graphic symbol of a company or service, a logo is visual communication at its most basic - the purest form of graphic design. Being the primary identifier, it is the single most important element in a identity program.

Taskers - An abstract 't'- shape, single-letter mark for Taskers: the workforce solutions enterprise in permanent, temporary and contract recruitment. Naming & design. 2011
Von Eusersdorff - Perfume formulations from a family tradition of artisans. The design for the Von Eusersdorff label brings back the flower as the traditional ornament for fragrances, 2010

Friends Of The Geometry Institute - Foundation for ensuring the independency of the Simon Stevin Institute for Geometry in conducting research on natural shapes and on supporting education in geometry, 2008

K Karl Lagerfeld - Pixelportrait of the fashion designer. Designed as sub-logo for product graphic usage, interior- and signage purposes as part of the positioning of the Karl Lagerfeld K brand, 2006

Conflict - The icon for Conflict, designmarket, is a castle in the air surrounded by dark clouds. An ominous atmosphere that visually embraces the heraldic device that stands for tradition and residence, 2005

Nippon Denim - 29' Selvage Shuttle Loom Nippon Denim is the name of a rare upper level denim quality with the surplus of a distinctive white thread. Exclusively introduced to the European market by Red+, 2004

THD -  The Tommy Hilfiger logo, represented as stitches with bartacks communicates ‘denim’ in the most direct way. Designed for the exclusive THD denim line on the occasion of the 20th anniversary of the brand. 2005

Atelier LaDurance - Timeless and eloquent wordmark design for a French exclusive denim label. Key element within the brand's comprehensive brand identity program, 2002

Red+ - Playful identity. Logotype with an emphasis on the merged and 45° rotated 'D' and '+' characters transforming into a pictogram of a stylized devil and adding an extra value to the word 'RED', 2003

.14 oz - Naming & design. 'Fourteen Ounce' is the exclusive store of Karl Heinz Müller, managing director of B&B, that previously used to be located in Cologne and re-opened the doors in 2008 in Berlin,1999

Australian Homemade - With an open brief from the client and only the name set, Boy Bastiaens conceived the complete design blueprint for Australian Homemade: from logo - to packaging - to interiorconcept, 1995

Language And Technology -  Logo designed for a serie posters designed together with Albert Kiefer for the European Commission DGXIII, Language and Technology 2000 exhibition, 1993

StormHand - The dadaist approach of merging two at random chosen words into a nonsensical name, was the kick-off to use StormHand as title for all collaborative projects by Boy Bastiaens and Albert Kiefer, 1993


 

Some of the logo's of this section and some other logo's by Boy Bastiaens were selected to contribute in:

LOGOTYPE, Laurence King Publishers, United Kingdom, 2012
Symbol, Laurence King Publishing, United Kingdom, 2011
Basic Logo’s, Index Books, Spain 2009
No Rules Logos, Rockport, USA, 2009
Squares, Checks And Grids, RotoVision, Switzerland, 2007
LOGO, Laurence King Publishers, United Kingdom, 2007
Pictogram and Icon Graphics, Pie Books, Japan, 2002
Logo World, Pie Books, Japan, 2002
New Logo and Trademark Design, Pie Books, Japan, 1998