LOGOS & TRADEMARKS
introduction  /  FRIENDS OF THE GEOMETRY INSTITUTE  /  K KARL LAGERFELD  /  CONFLICT
ALBATROSAIR  /  ATELIER LADURANCE  /  RED PLUS  /  PL LINE  /  14 OZ  /  AUSTRALIAN HOMEMADE
STORMHAND  /  LANGUAGE AND TECHNOLOGY 2000  /  G-STAR  /  close window



FRIENDS OF THE GEOMETRY INSTITUTE: (2008) Foundation and privately funded organization for ensuring the independency of the institute in conducting research on natural shapes and on supporting education in geometry.

K KARL LAGERFELD: (2006) Stylized portrait of the famous fashion designer. Designed as sub-logo for product graphic usage, interior- and signage purposes as part of the positioning of the Karl Lagerfeld K brand. Launched in 2007.

CONFLICT: (2005) The icon for Conflict, the shop that sells furniture and Dutch Design items, is a castle in the air surrounded by dark clouds. An ominous atmosphere that visually embraces the heraldic device that stands for tradition and residence.

ALBATROSAIR: (2004) An accessible and simple graphic symbol of the globe, the most quoted image within the visual lexicon of road transport, as basic starting point for the logo of an air freight forwarding service.

ATELIER LADURANCE (2002) Timeless and eloquent wordmark design for a French exclusive denim label. Key element within the brand's comprehensive brand identity program.

RED PLUS: (2002) Playful identity. Logotype with an emphasis on the merged and 45° rotated 'D' and '+' characters transforming into a pictogram of a stylized devil and adding an extra value to the word 'RED'.

PL-LINE: (1999) PL- Line has been known as one of the Dutch leading men’s stores. Representing exclusive designer labels’ first lines and the very own P-L Line Private Label with clear-lined tailored suits.

14 OZ.: (1999) Naming and logo design. 'Fourteen Ounce' is the exclusive denim store that used to be located in Cologne, from 1999- 2003 and re-opened the doors of its 450 square meters selling floor / exhibition space / fashion show location in Berlin, Mitte area in 2008.


AUSTRALIAN HOMEMADE: (1996) With an open brief from the client and just the name as a starting point, the complete design blueprint for the Australian Homemade concept was conceived in 1966. Ranging from logo to packaging to interiorconcept.

STORMHAND: (1995) The dadaist approach of merging two at random chosen words into a nonsensical name, was the kick-off in 1993 to use StormHand as title for all collaborative projects by Boy Bastiaens and Albert Kiefer.

LANGUAGE AND TECHNOLOGY 2000: (1993) The L&T 2000 logo was derived from a custom made alphabet. Used for a serie posters designed together with Albert Kiefer for the European Commission DGXIII, Language and Technology 2000 exhibition. Presented at the CeBIT, technology fair in Hanover, Germany.

G-STAR: (1991) Logo designed in 1991 for the Dutch company founded in 1989 as Gapstar. Due to the corporation's international business strategies the name Gapstar changed in 1993 silently into G-Star. With a slight modification of just dropping the 'a' and replacing the 'p' with '-' it remained the official brand logo for almost two decades.

Some of the logo's and trademarks of this section and some other logo's and trademarks by Boy Bastiaens were selected to contribute in:

LOGO Michael Evamy, Laurence King Publishers, United Kingdom (2007 /ISBN 9781856695282)

PIE BOOKS JAPAN Pictogram and Icon Graphics (2002 /ISBN4-89444-214- 0C3070)

PIE BOOKS JAPAN Logo World (2002 / ISBN4-89444-142-X C3070)

PIE BOOKS JAPAN New Logo and Trademark Design (1998 / ISBN4-89444-081-4 C3070)