The RED+ clothing logo has an emphasis on the merged and 45° rotated 'D' and '+' characters. Which add extra value to the word 'RED' as they transform into a pictogram of a stylized devil. A highly recognizable bold graphic sign that got used in a wide range of applications. Playful, adventurous and unexpected. For example as

a 'character' within a series of suburban environmental advertisements by photographer Kim Zwarts. In complex pattern fabric prints. On the chest of the Nippon Denim logo character. Or as whirling components, on an advertising banner, building up an illustration of a guitar playing Dust Bowl westerner.