Conflict is the name of a store that brings together contemporary furniture, home accessories and gifts in a collection with a strong focus on Dutch Design. The name 'Conflict' is visually matched to the stylized icon of a castle in the air surrounded by dark clouds. An ominous atmosphere that visually embraces the heraldic device that stands for tradition and residence.

The bold graphic style incorporates early rejected signage proposals that found their new destination as illustrations on shopping-bags and announcements. As well as images that put things in the right perspective, like the gift voucher illustration that shows an alley crammed with out-of-order goods and dumped mess.