Australian Homemade has an authentic, natural image. The product is regarded as cool. What started with two shops in the Netherlands has grown into a worldwide franchise formula with over 75 stores in Europe, the United States and Asia.

The complete design blueprint for Australian Homemade (from logo to packaging to interior) was conceived by Boy Bastiaens in 1995.

The Japanese publisher PIE BOOKS selected
the distinctive store identity for contribution
in Food Shop Graphics. Australian Homemade
packaging was also part of the traveling
design exhibitions: ‘The roadshow of Dutch
Design’ (2000-2004) and 'The Foreign Affairs
of Dutch Design' (2004-2006)

PIE BOOKS JAPAN Food Shop Graphics (2004
/ ISBN-894440340-6 C3070)