ATELIER LADURANCE
introduction  /  the repairkit  /  the branding  /  the leather belt packaging  /  the gift box and wrap
/  the promotional japanese denim packaging  /  the polo packaging  /  the limited edition packaging
/  the washboard  /  the kiddies display  /  the website homepage  /  www.atelierladurance.com  /
close window


Atelier LaDurance is a small scaled, independent French denim label that has the passionate drive to make top crafted products. It develops limited runs at a traditional atelier in the south of France.

The Atelier LaDurance comprehensive visual identity: packaging, labeling, and point of sale items are designed purely from a very practical point and the kind of logical simplicity you'll find deeply rooted into the French aesthetic of every day.

Like the repairkit: an emergency capsule that has been put together to an autonom-ous design with only off-the-shelf metal components. Manually assembled, one by one and attached to all Atelier LaDurance denim products with a keyring. Containing a thimble, 2 buttons and a piece of lining and a piece denim cloth.

DOWNLOAD:
Case study Atelier LaDurance brand identity (hi-res PDF 5.9Mb)