Boy Bastiaens

stormhand print advertising

Quite some time in the studio goes into observations of forms and studies prior to development of final designs. For two promotional StormHand advertisements a choice was made out of Boy Bastiaens’ digital sketchbook. Published in Items magazine among others, 2007

The first advertisement combines a drawing of a hatched monolith shape with a selection of logos and trademarks. A bold combination of style elements in crisp black and white. Drawn into a design that conveys relatively little information but does stop the reader long enough to engage his interest for a website visit.

The pixelportrait of MC Illyes is a graphic style exercise build up by six basic colors on a tiny grid. The sketch was used, completely and unabridged, as second StormHand advertisement and welcomes webvisitors in a bold and cheerful way.